Lichtenstein, Warhol, Mickey Mouse, the seventies, the deconstruction Russian punk movement, advertising, Fiat, Vespa in the world "Urban Pop" by TvBoy everything is out of context and reinterpreted. The show-event of TvBoy - an artist belonging to the neo-pop movement and the protagonist of the underground Italian and international underground - is a dive into his art made of references and quotations, irony and innocence, denunciation and lightness. TvBoy is not just a name, it's the alter ego of the artist. A figure figure, a character with its head encapsulated in the TV, lost between the child's tenderness and the rocker's power, representing the generation that grew up in the seventies and eighties, looking at cartoons, collecting Panini figurines, under the pressure of marketing and advertising logic. TvBoy is our childish side, is the spirit of rebellion, is the introspection that leads us to confront the absurdity of everyday life. Starting from the road, his message has reached all of Europe and the world, leaving a mark on the streets of Milan as the walls of Havana or in the streets of Barcelona, the city that the artist as his creative atelier. In Turin, for the first time, TvBoy presents his works: works on canvases and paper that tell us, with the power of the image, our "Urban Pop" world. BIOGRAPHY Born in Palermo in 1980, TvBoy has lived in Milan where since 1966 he has become part of the art scene of Italian and international street art, becoming one of the major exponents. After studying painting and illustration at the University of Bilbao he graduated in Milan in "Industrial Design". He has exhibited his works in numerous galleries and international museums, including the Superstudio Più di Milano in 2010, with the publication of the Skira catalog and was invited by the Ministry of Foreign Affairs to participate in the "Italians in the World" pavilion of the Venice Biennale 2011 and at the official collateral event of the Venice Biennale 2013 "Back 2 Back". It should also indicate, exhibitions and participations all'Iguapop Gallery in Barcelona in 2007, the Pavilion of Contemporary Art in Milan in 2007, at the Auditorium Parco della Musica in Rome in 2008, the We Love Asbæk Gallery in Copenhagen in 2008, the Progr Art Space in Switzerland, in Berne, in 2008, at the Artisans' Art Festival in Lebanon, in Beirut in 2008, and in the Zaragoza History Museum in 2006. And then again, urban art events in Spain, Italy, Germany , Switzerland, Cuba and Lebanon. Since 2005 she has been living in Barcelona, where she has her studio and is a professor of design. He has produced projects on prestigious Italian and international brands such as Fiat, Seven, La Rinascente, Smart, Lotto, Nescafé and others. Since 2008, TvBoy has become a brand with collections in fashion and accessories sectors.